LIC CARDS SERVICES LIMITED

About LIC Cards

LIC CSL, a wholly owned subsidiary of LIC of India was incorporated on 11th November 2008 with an aim to provide solution to all financial needs of its customers and enhance the value of digital solution by providing a variety of benefits to LIC policyholders. The Company has its Corporate Office in Delhi and 15 Area Offices at Ahmedabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Delhi (Local), Delhi (Outside), Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Patna and Pune.

 

Objectives of LICCSL

 

The Company is engaged in the business of Marketing and Distribution of Co-branded Payment Products including Credit Card, Gift card, Meal Card etc. to the Policyholders, Employees & Agents of LIC and its Subsidiaries/Associates and Public at Large through its Channel Partner Banks. Presently the Company has tie ups with Axis Bank, IDBI Bank, IDFC First Bank and Pluxee India Private Limited (formerly Sodexo VC India Private Limited).

 

As the country is rapidly moving to a digital economy and cashless transactions have become the new normal, the Company’s focus is making LIC Co-branded Credit Cards as a preferred mode of payment and card of first choice. LIC Co-branded Credit Cards are lifetime free, meaning there is no joining fee, annual fee, and renewal fee. These cards offer a convenient and alternative mode for LIC Premium payment, with the added benefit of earning double reward points on such payments. Product innovation and personalization is need of the hour, which continues to be the core strategy of the Company.

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